Smartphone Speech Essay Example for Free

Smartphone Speech Essay The first ever smartphone – IBM Simon smartphone? A high-end mobile phone built on a mobile computing platform, with more advanced computing ability and connectivity than a feature phone. The first smartphones were devices that mainly combined the functions of a personal digital assistant (PDA) and a mobile phone or camera phone. Todays models also serve to combine the functions of portable media players, low-end compact digital cameras, pocket video cameras, and GPS navigation units. Modern smartphones typically also include high-resolution touchscreens, web browsers that can access and properly display standard web pages rather than just mobile-optimized sites, and high-speed data access via Wi-Fi and mobile broadband. The most common mobile operating systems (OS) used by modern smartphones include Apples iOS, Googles Android, Microsofts Windows Phone, Nokias Symbian, RIMs BlackBerry OS, and embedded Linux distributions such as Maemo and MeeGo. Such operating systems can be installed on many different phone models, and typically each device can receive multiple OS software updates over its lifetime. The distinction between smartphones and feature phones can be vague and there is no official definition for what constitutes the difference between them. One of the most significant differences is that the advanced application programming interfaces (APIs) on smartphones for running third-party applications can allow those applications to have better integration with the phones OS and hardware than is typical with feature phones. In comparison, feature phones more commonly run on proprietary firmware, with third-party software support through platforms such as Java ME or BREW. An additional complication in distinguishing between smartphones and feature phones is that over time the capabilities of new models of feature phones can increase to exceed those of phones that had been promoted as smartphones in the past. History Early years It was designed in 1992 and shown as a concept product that year at COMDEX, the computer industry trade show held in Las Vegas, Nevada. It was released to the public in 1993 and sold by BellSouth. Besides being a mobile phone, it also contained a calendar, address book, world clock, calculator, note pad, e-mail client, the ability to send and receive faxes, and games. It had no physical buttons, instead customers used a touchscreen to select telephone numbers with a finger or create faxes and memos with an optional stylus. Text was entered with a unique on-screen predictive keyboard. By todays standards, the Simon would be a fairly low-end product, lacking a camera and the ability to download third-party applications. However, its feature set at the time was highly advanced. The Nokia Communicator line was the first of Nokias smartphones starting with the Nokia 9000, released in 1996. This distinctive palmtop computer style smartphone was the result of a collaborative effort of an early successful and costly personal digital assistant (PDA) by Hewlett-Packard combined with Nokias best-selling phone around that time, and early prototype models had the two devices fixed via a hinge. The Communicators are characterized by a clamshell design, with a feature phone display, keyboard and user interface on top of the phone, and a physical QWERTY keyboard, high-resolution display of at least 640? 200 pixels and PDA user interface under the flip-top. The software was based on the GEOS V3. 0 operating system, featuring email communication and text-based web browsing. In 1998, it was followed by Nokia 9110, and in 2000 by Nokia 9110i, with improved web browsing capability. In 1997 the term smartphone was used for the first time when Ericsson unveiled the concept phone GS88 the first device labeled as smartphone. Symbian The Nokia 9210 Communicator (Symbian 2000 model smartphone)In 2000, the touchscreen Ericsson R380 Smartphone was released. It was the first device to use an open operating system, the Symbian OS. It was the first device marketed as a smartphone. It combined the functions of a mobile phone and a personal digital assistant (PDA). In December 1999 the magazine Popular Science appointed the Ericsson R380 Smartphone to one of the most important advances in science and technology. It was a groundbreaking device since it was as small and light as a normal mobile phone. In 2002 it was followed up by P800. Also in 2000, the Nokia 9210 communicator was introduced, which was the first color screen model from the Nokia Communicator line. It was a true smartphone with an open operating system, the Symbian OS. It was followed by the 9500 Communicator, which also was Nokias first cameraphone and first Wi-Fi phone. The 9300 Communicator was smaller, and the latest E90 Communicator includes GPS. The Nokia Communicator model is remarkable for also having been the most costly phone model sold by a major brand for almost the full life of the model series, costing easily 20% and sometimes 40% more than the next most expensive smartphone by any major producer. In 2007 Nokia launched the Nokia N95 which integrated a wide range of multimedia features into a consumer-oriented smartphone: GPS, a 5 megapixel camera with autofocus and LED flash, 3G and Wi-Fi connectivity and TV-out. In the next few years these features would become standard on high-end smartphones. The Nokia 6110 Navigator is a Symbian based dedicated GPS phone introduced in June 2007. In 2010 Nokia released the Nokia N8 smartphone with a stylus-free capacitive touchscreen, the first device to use the new Symbian^3 OS. [16] It featured a 12 megapixel camera with Xenon flash able to record HD video in 720p, escribed by Mobile Burn as the best camera in a phone,[17] and satellite navigation that Mobile Choice described as the best on any phone. [18] It also featured a front-facing VGA camera for videoconferencing. Symbian was the number one smartphone platform by market share from 1996 until 2011 when it dropped to second place behind Googles Android OS. In February 2011, Nokia announced that it would replace Symbian with Windows Phone as the operating system on all of its future smartphones. [19] This transition was completed in October 2011, when Nokia announced its first line of Windows Phone 7. 5 smartphones, Lumia 710 and 800. Smartphone market share For several years, demand for advanced mobile devices boasting powerful processors and graphics processing units, abundant storage (flash memory) for applications and media files, high-resolution screens with multi-touch capability, and open operating systems has outpaced the rest of the mobile phone market. According to an early 2010 study by ComScore, over 45. 5 million people in the United States owned smartphones out of 234 million total subscribers. Despite the large increase in smartphone sales in the last few years, smartphone shipments only made up 20% of total handset shipments as of the first half of 2010. According to Gartner in their report dated November 2010, total smartphone sales doubled in one year and now smartphones represent 19. 3 percent of total mobile phone sales. Smartphone sales increased in 2010 by 72. 1 percent from the prior year, whereas sales for all mobile phones only increased by 32%. According to an Olswang report in early 2011, the rate of smartphone adoption is accelerating as of March 2011 22% of UK consumers had a smartphone, with this percentage rising to 31% amongst 24- to 35-year-olds. In March 2011, Berg Insight reported data that showed global smartphone shipments increased 74% from 2009 to 2010. A survey of mobile users in the United States by Nielsen in Q3, 2011 reports that smartphone ownership has reached 43% of all U. S. mobile subscribers, with the vast majority of users under the age of 44 owning one. In the 25-34 age range smartphone ownership is reported to be at 62%. NPD Group reports that the share of handset sales that were smartphones in Q3, 2011 reached 59% for consumers 18 and over in the U. S. In profit share worldwide smartphones now far exceed the share of non-smartphones. According to a November 2011 research note from Canaccord Genuity, Apple Inc. olds 52% of the total mobile industrys operating profits, while only holding 4. 2% of the global handset market. HTC and RIM similarly only make smartphones and their worldwide profit shares are at 9% and 7%, respectively. Samsung, in second place after Apple at 29%, makes both smartphones and feature phones and doesnt report a breakdown separating their profits between the two kinds of devices, but it can be intuited that a significant portion of that profit comes from their flagship smartphone devices. Up to the end of November 2011, camera-equipped smartphones took 27 percent of photos, a significant increase from 17 percent last year. Due to the fact that we carry smartphones with us all the time, smartphones have replaced some functions of Point-and-shoot cameras, except the cameras with big optical zoom such as 10x. In early July 2011 the Pew Research Center released the results of a new study. The findings show that 35% of adults own smartphones, and those phones are the main source of Internet access for 25% of their users. The trends and adoption rates continue to climb and mobile devices and connections become a bigger part of the lives of more and more people.

The History of Korean Art Essay -- Korea Art History Artists Essays

The History of Korean Art The arts of Korea, while largely influenced by Chinese, are characterized by simplicity, spontaneity and naturalism. A work of Korean art is not very meticulous in tiny details. It rather tends to embrace wholeness. This seemingly indifference lies in the flexible state of mind of early Korean artists who love nature as it is. Ko Yu-sop, a Korean art scholar, defines the characteristic aspects of Korean art as "technique without technique," "planning without planning," "asymmetry" and "nonchalance." During the Three Kingdoms period (BC-AD 668), the first major period of Korean Art during recorded history, the local powers of Koguryo in the north, Paekche in the southwest, and Silla in the southeast fought for control over the Korean peninsula. Koguryo's art survived mostly in the form of fresco-type mural paintings decorating 5th and 6th century tomb chambers. The vigorous polychrome paintings represented lively everyday scenes, animals, and other stylish figures, some of which display Central Asian influences. The Paekche kingdom maintained close relations with Japan in the 6th and 7th centuries. Its art is mostly known for gracefully sculpted Buddhist images preserved in Japan. The finest example from this period is the painted wood figure of Kudara Kannon in Japan, which either was brought from Korea or was carved by one of the many Paekche artists working in Japan at the time. Silla art of the Three Kingdoms period is noted for the refinement of its metalwork. Monumental to mb mounds surrounding Kyongju, the Silla capital, is famous for a striking array of uniquely Korean ornaments, including a group of gold crowns richly decorated with masses of jade pendants and gold discs. Silla unified the Korean kingdoms into a single nation in AD 668, marking the beginning of the Great Silla period (668-918). Impressive granite monuments were constructed, including the mid 8th century pagoda of the Pulgaksa monastery and the cave temple of Sukkalam, both located near Kyongju. The Sukkalam contained a giant stone Buddha figure and fine relief carvings showing Chinese influence. Metalworkers of Silla period excelled in the creation of large bronze temple bells, which were often as tall as 13ft high. Also noteworthy are the elegant bronze figurines of Buddhist gods, such as that of Maitreya (7th century). Suppor... ...d the school library computers to find some articles that I found to be useful. I also found a couple of web sites that dealt with international art histories. And here are the sources I used to do my research. Books: McKillop, Beth. "Korean Art and Design." New York: Icon Editions, 1992. Kim, Won-yong. "Visual Arts of Korea." In Kim Won-yong. Art and Archaeology of Ancient Korea. Seoul: The Taekwang Publishing Co., 1986. Chung, Yang Mo. "The Art of Everyday Life." In Hongnam Kim, ed. Korean Arts of the Eighteenth Century: Splendor and Simplicity. New York: The Asia Society Galleries, 1993. Articles: Best, Jonathan W. "5,000 Years of Korean Art: History and History, A Review Article." The Journal of Asian Studies 40:3 (May 1981): 559-566. Kim, Won-yong. "Philosophies and Styles in Korean Art: A Prelude to the History of Korean Art." Korea Journal 19:4 (April 1979): 4-10. [Also included in Art and Archaeology of Ancient Korea. Seoul: The Taekwang Publishing Co., 1986.] Kim, Young-Kee. "Modern Art in Korea." Kukche munhwa 4:1 (1967:9): 109-142. Websites: www.Asia-art.net www.emb-korea.ottawa.on.ca/html/e_menu.htm (Embassy of the Republic of Korea)

Ambition & Emotions

Dr. Faustus stands at the onset of the Renaissance period and the dawn of the middle ages as he contemplates the religious drama of his time. Indeed, during those medieval times, the understanding of heaven and hell was not far removed from the conceptual understanding of the occult. The play is lined with supernatural beings, angels and demons, which might have stepped onstage to clarify a major ambition in the medieval ages, the fervent pursuit of salvation. Indeed, this type of ambition is contrasted very well in the play Dr. Faustus, by the onset of the Renaissance period and the ambitions it provides.A quick overview of the Renaissance period shows that it was also the Age of Discovery; word has just reached Europe of the existence of exotic places in the ‘New World’. This Age of Discovery is responsible for the change in focus of ambitions from the ‘otherworldly’ of the medieval ages, to the more familiar ‘worldly’ ambitions of our times. We see Faustus, although moving to embrace worldly ambitions beset by mullings of the other world. For example he asks the demon Mephistopheles, FIRST WILL I QUESTION WITH THEE ABOUT HELL. TELL ME, WHERE IS THE PLACE THAT MEN CALL HELL (5.120–135) And later, after being given an explanation, he says, COME, I THINK HELL'S A FABLE. (5. 120–135) In fact these arguments seem to capture well the transition between the middle Ages and the Renaissance period since no neat dividing line exists. As Dr. Faustus encourages his ambition to focus on the opportunities presented by this so-called Age of discovery. His single-minded concern is with luxurious silk gowns and powerful war-machines than with saving his soul. This contrast between wealth and salvation must be understood from the standpoint that Dr.Faustus intends to acquire such wealth through an ambitious carrer5 in necromancy. Indeed, black magic seems to him as the only career that can match the scope of his ambition, t he subject that can challenge his enormous intellect. Being a scholar, he has mastered the major professions of his time. Specifically he claims to have mastered Law, medicine and theology, and he finds them all dissatisfying. Dr. Faustus finds that his huge ambitions have seemingly met their match as he ponders to dig deeper into necromancy. Faustus is full of ideas for how to use the power that he seeks.He imagines piling up great wealth, but he also aspires to plumb the mysteries of the universe and to remake the map of Europe. Though they may not be entirely admirable, these plans are ambitious and inspire awe, if not sympathy. They lend a grandeur to Faustus’s schemes and make his quest for personal power seem almost heroic, a sense that is reinforced by the eloquence of his early soliloquies. Ironically, Faustus’s ambition seems to sap as he realizes the initial goal of his ambitions, to master the dark powers of black magic.This is depicted from the way he speed ily narrows his horizons once he actually gains the practically limitless power that he so desires. Now that he realizes that everything is possible to him, he trashes the grand designs that he had contemplated early on, contending himself with performing conjuring tricks for kings and noblemen and taking a strange delight in using his magic to play practical jokes on simple folks. Strange as it may seem, the realization of Faustus’s ambition makes him mediocre rather than elevating him to higher levels of grandeur.The question begs; does power corrupt Faustus or is it through power that Faustus becomes mediocre? This is because Faustus’s behavior after he sells his soul hardly rises to the level of true wickedness. Rather, gaining absolute power corrupts Faustus by making him mediocre and by transforming his boundless ambition into a meaningless delight in petty celebrity. Indeed this is a paradox since at the beginning of the play; Dr. Faustus seeks to gain more grea tness from the realization of an insatiable taste to rise above manly standards of achievement.Yet, as he gains the goal, he seems to sink lower than the basest man. Could we say that he should have been content with quelling his ambitious flames, as the medieval times’ logic seemed to encourage? Saying so will mean he learns to live with his dissatisfying and unfulfilled life, which only opens the door to more emptiness in life. Extrapolating from the fore going leads us to believe that such an ambitionless lifestyle will lead him to the very state that he is now at the end of fulfilling his quest, only he would have reached there quicker than after twenty four or so years.This state is of course, the state of being mediocre. From the fore going, it appears to me that it will be misguided to believe that Faustus is a villain. I believe that it is fitting to view him as a tragic hero, a protagonist whose character flaws lead to his downfall. THESE METAPHYSICS OF MAGICIANS, AN D NECROMANTIC BOOKS ARE HEAVENLY! (1. 40–50) This is because, even from the above quote, the logic he uses to reject religion is flawed, since it leads him to use his ambition in diabolical pursuits.This plays out slowly because initially, in Faustus’s long speech after the two angels have whispered in his ears, his rhetoric outlines the modern quest for control over nature (albeit through magic rather than through science) in glowing, inspiring language. He offers a long list of impressive goals, including the acquisition of knowledge, wealth, and political power, which he believes he will achieve once he has mastered the dark arts. These are indeed impressive ambitions that inspire wonder, to say the least. However, the actual uses to which he puts his magical powers are disappointing and tawdry.Furthermore, Faustus goes on to exhibit blindness quite unlike a man of knowledge. This blindness serves as one of his defining characteristics throughout the play, and is ar guably inspired by his ambition. He chooses to see the world, as he wants to see it rather than as it is. This shunning of reality is symbolized by his insistence that Mephistopheles, who is presumably hideous, reappear as a Franciscan friar so that he may not be terrified by the devil’s true shape [as depicted by Mephistopheles’ appearance]. Faustus even ignores Mephistopheles’ urgings to him to abandon his â€Å"frivolous demands† (3. 81).It is important to note that this so-called blind ambition of Faustus had catastrophic results. The height of which led Faustus not to even realize that he had reached the limits of his quest for knowledge. In scene six, we see the limits of the demonic gifts that Faustus has been given begin to emerge. He is given the gift of knowledge, and Mephistopheles willingly tells him the secrets of astronomy, but when Faustus asks who created the world, Mephistopheles refuses to answer. Faustus does not realize that this is th e first occasion that the demon has been unable to divulge to him the knowledge he so dearly aspires to gain.I believe that if faustus had not been blindly ambitious but kept his head as he did when he mastered the knowledge of Law, Theology and Medicine, then his ambition would have led him to the following realization: that all the worldly knowledge that he has so strongly desired points inexorably upward, toward God. As it is, of course, he is completely detached from God to the point of being an atheist. This detachment started awhile back when he misread the New Testament to say that anyone who sins will be damned eternally—ignoring the verses that offer the hope of repentance.Even when he sees Lucifer, Beelzebub, and Mephistopheles appear to him and becomes suddenly afraid exclaiming, â€Å"O Faustus, they are come to fetch thy soul! † (5. 264), Faustus still decides against repenting. This behavior is attributed to the bad angel and Mephistopheles who makes him believe that it is already too late for him, a conviction that persists throughout the play. This fact is seen at the end of his days when he says, SWEET HELEN, MAKE ME IMMORTAL WITH A KISS: HER LIPS SUCKS FORTH MY SOUL, SEE WHERE IT FLIES! (12. 81–87) At this point, he has realized the terrible nature of the bargain he has made.Despite his sense of foreboding, Faustus enjoys his powers, as the delight he takes in conjuring up Helen makes clear. Faustus continues to display the same blind spots and wishful thinking in that he seeks heavenly grace in Helen’s lips, which can, at best, offer only earthly pleasure. â€Å"Make me immortal with a kiss,† he cries, even as he continues to keep his back turned to his only hope for escaping damnation namely, repentance. In conclusion, Scholar R. M. Dawkins famously remarked that Doctor Faustus tells â€Å"the story of a Renaissance man who had to pay the medieval price for being one.† While slightly simplistic, thi s quotation does get at the heart of one of the play’s central themes: the clash between the medieval world and the world of the emerging Renaissance. To Faustus, his ambitions for power worked as a corrupting influence to him so that although early in the play, before he agrees to the pact with Lucifer, Faustus is full of ideas of how to use the power that he seeks, he later uses this limitless power to achieve rather vain exploits and finally earn himself eternal damnation References: http://www. sparknotes. com/lit/doctorfaustus/themes. html

Business Level Strategy Procter and Gamble - Free Essay Example

Sample details Pages: 9 Words: 2797 Downloads: 2 Date added: 2017/06/26 Category Business Essay Type Analytical essay Level High school Did you like this example? Business level strategy: Procter and gamble (Strategies and recommendations) Executive Summary William Procter and James Gamble founded Procter and Gamble in the year of 1837, and started working as a candle and soap maker. It is a consumer goods manufacturing company whose slogan is improving lives and moving towards betterment with time. Unique Selling Preposition of Procter Gamble is à ¢Ã¢â€š ¬Ã…“our one product is equal to one vaccine towards the betterment of consumersà ¢Ã¢â€š ¬Ã‚ . Don’t waste time! Our writers will create an original "Business Level Strategy: Procter and Gamble" essay for you Create order It sells the products in more than 180 countries around the globe. It has also undertaken a number of brands, one of them are Revlon. The product being offered by Procter Gamble are health care, grooming, beauty, home care and fabric, family and baby care, pet care and snacks. Some of the companyà ¢Ã¢â€š ¬Ã¢â€ž ¢s items earned a profit of $1 billion each year and some around $50 million annually. Procter Gamble is on maturity stage and potential competitors are Unilever, Là ¢Ã¢â€š ¬Ã¢â€ž ¢Oreal. It is facing fierce competition by competitors. Since it is one of the most growing companies, it has captured thousands of minds all over the world. It operates in countries like China, Hong Kong, Thailand, Sri Lanka, Bangladesh, United States, United Kingdom, Australia, India, Indonesia etc. the strategies of Procter Gamble in order to sustain its goodwill and profitability in the market are: availability of its products, concentration on growing opportunities, evolving more products, concentrating on most strong and profitable markets, devoting and dedication towards research and development etc. products being offered by the company are Ariel, Tide, Vicks, Crest Tooth Paste, Gillette products, Head Shoulder shampoo, Olay, Oral-B, Pantene, Always, Bounce, Herbal Essence, Ivory soap, Gain, Whisper, Mr. Clean, Puffs tissues, Safeguard soaps etc. OVERVIEW OF OFFERINGS AND CUSTOMER SEGMENTS OF THE COMPANY PROCTER AND GAMBLE Procter and Gamble is an American based company, known as PG mostly, is one of the largest and leading multinational consumer goods and manufacturing company which operates all over the world (Ranker, 2015) since 1837 till Today and offering jobs to the millions of people from all around the world (PG, 2015). Procter Gamble was founded and named on William Procter and James Gamble. It deals with multiple natures of products such as hair care products, personal care products including cosmetics (Nguyen, 2013), tissues, odor control product s, home care products such as detergent and much more (PG, 2014). Company says à ¢Ã¢â€š ¬Ã…“We are in the business of making life better every day, our each packet is equal to each vaccine towards the betterment and enhancementà ¢Ã¢â€š ¬Ã‚  (PG, 2014) and it is working firmly on that. Millions and billions of customers uses PGà ¢Ã¢â€š ¬Ã¢â€ž ¢s products which satisfies their needs and demand they like it to be (PG, 2014). Multiple of brands are associated with this company whose profitability touches more that $1 Billion each year (PG, 2015). Some of those star brands are Ariel, Tide, Vicks, Crest Tooth Paste, Gillette products, Head Shoulder shampoo, Olay, Oral-B, Pantene (PG, 2014), Always, Bounce, Herbal Essence (Forbes, 2014), Ivory soap, Gain, Whisper, Mr. Clean, Puffs tissues, Safeguard soaps which earns net profit of Billions of US Dollars every twelve months (PG, 2014). Procter and Gamble serves more than 180 countries and 6.5 million customers across the globe (PG, 2014). It operates in Asia (Japan, China, Hong Kong, Korea, New Zealand, India, Philippines, Indonesia, Vietnam, Sri Lanka, Taiwan, Singapore, Australia, Pakistan, Turkey, and Bangladesh etc) (PG, 2015), Latin America, North America and Western Europe. It has its head quarters in Singapore for Asian region (Lafley, 2008). Critical discussion And Strategies of Procter and Gamble: One of the most important and say efficient strategy of Procter Gamble is availability of its products (Global-Operations, n.d.). Products manufactured by this company are highly available worldwide and are being offered and sold on convenience stores, super markets, hotels, motels, retailers, wholesalers, drug stores and intermediaries (MIT, 2015). The product availability of the company gives it an edge and makes it far superior that its competitors like Unilevers etc (SlideShare, 2015). Consumers get products easily and effortlessly when they are in need of a vaccine to make their life better (Favaro, 2013). The availability and accessibility of the specific products makes it brand brawny and hefty (PG, 2015). This in turns makes customer loyalty towards the brand much tough and muscular with time and targeted customers start trusting the brand, and same is the case with Procter Gamble (PG, 2015). Supply chain of the brand is as strong as it needs to be in order to result in a successful chain management (Favaro, 2013). Likewise many other competitors of the brand, PG a further strategy is Research and Development (Riley, 2014). Brand devote approximately $2 billion each year on its RD department contains 8000 employees around the world (Ng, 2015). In spite of having 8000 employees in its RD department, company somehow failed to initiate a further brand successfully (Nisen, 2013). Hence, it faced intricacy regarding the department. One of the professors, named Charles Fine suggested the company to have a view on the world as innovation lab (SlideShare, 2012). Subsequ ently they start sourcing innovation through valued supply chain network as they deals the customer on one on one basis because of which they are rich on the drawbacks as well as the complains for products (MODE, 2015). This step resulted in innovation success rate three times than it was before. To take advantage of the advice, PG also launched its own website which motivates and welcomes innovations as well as feedback by the targeted customers, shareholders, stakeholders, partners and general public for further enhancement of the products (Khosla Sawhney, 2014). Another significant strategy being applied by Procter Gamble as an efficient and effective tool is change management (GCI, 2014). The company observes and on the blink of an eye takes action to bring up the change and exploit the opportunity to meet consumerà ¢Ã¢â€š ¬Ã¢â€ž ¢s expectation on the very first place (Neff, 2014). As competition is growing faster and fastest, very next moment involves business bodies i n the shock of sudden and significant change. PG is a brand, who knows splendidly about their vision (Tode, 2014). Company takes change management as its one of the most crucial and unavoidable manner (Lafley, 2014). Nobody cares how much you know, until they know how much you care, said by Theodore Roosevelt (Forbes, 2012). Famous saying that is being followed by PG as it should be as it focuses and devotes more of its attention and care to the products who works as stars in portfolio and because of which entire corporation is enjoying free lunches, such as US market is strongest market being targeted by PG (SlideShare, 2012) and they are continuously treating it as focal point with jam-packed devotion and dedication in order to make it strongest (PG, 2014). Before finishing the strategy, I more point to be mentioned is Procter Gambleà ¢Ã¢â€š ¬Ã¢â€ž ¢s strategy is concentrating on improving operations, at least better than competitors (SlideShare, 2013). This is one of the ric h ways to win customers trust and loyalty towards the brand (PG, 2014). When introducing to one more line of attack of Procter Gamble, it is essential to say that to uphold and retain its brand image; it is all about captivating trust and confidence from the targeted segment of market (Pakistan-Business-Journal, 2015). At the end of the day, all the steps, strategies, planning, developing and designing starting from a scratch is followed by a reason of winning trust and loyalty from customers because when nothing else seems to be helpful, this tactic does and it is not a piece of cake to get oneà ¢Ã¢â€š ¬Ã¢â€ž ¢s trust. It takes abundant of efforts and plentiful of care, since one slip can destroy the whole. One more strategy being introduced recently by Procter Gamble is à ¢Ã¢â€š ¬Ã…“Connect+Developà ¢Ã¢â€š ¬Ã‚ . In this age of advancement, where the whole of the universe has become a global village, the connection is necessary for any company to float up in the livel y market with its loyal consumers. However, in this social age, in which each and every individual is socializing has made us little more aware about our surroundings and circumstances taking place in this village (PG, 2015). Bruce Brown, Chief Technology Officer said à ¢Ã¢â€š ¬Ã…“this strategy has helped us to deliver a number of successful and leading innovations which has accelerated the growth of Procter Gamble criticallyà ¢Ã¢â€š ¬Ã‚ . The company is by hook or by crook managing to uphold this strategy and maintain its prospering innovation rate. Laura Becker, General Manager said that they wanted develop and connect themselves in order to deliver products that has a greater level of innovation such as Swiffer Dusters which has broken down the innovations for market place manipulation. Moreover, she also stated that a category of products will be made that changes marketplace, and attracts customers which claim that they require the companyà ¢Ã¢â€š ¬Ã¢â€ž ¢s product s as they fulfill their requirement as per their wishes (PG, 2012). RECOMMENDATIONS In order to maintain its position in the market, Procter Gamble should keep an eye on its most profitable brands and products to even polish them so that not any competitor would have been able to eradicate the demand of leading products. For example, Swiffer Dusters-a product introduced by PG which changed the direction of market trend so seriously. As market conditions and market trends are changing so drastically these days, Procter Gamble should have a close look than its competitors to innovate and exploit opportunity from the changing trends of market. If brand to be a brand get successful innovations, it could have touch top position in the markets as well as in the sights of consumers, investors, shareholders, stockholders and regulating bodies. Creating a recommendation culture could aid to Procter Gamble for being more victorious and unbeaten company in the market. Motivating and encouraging culture could be proved as back bone behind the success of the brand. Managing change as soon as possible could also be proved as a strong tool behind the success. Since incorporating change in this unpredictable competing environment cold give support to the accomplishment of goals, reaching to the vision and creating win-win situation at the end of both, consumers and company. Better growth opportunities to the employees will in return adds to employeeà ¢Ã¢â€š ¬Ã¢â€ž ¢s sincerity and dedication towards work. Employees, who are the core bodies of any organization, will work dedicatedly and devotedly for their organizations, this will result in better quality works and services to the organization. Quality assurance and image building could also prove to be helpful to capture the minds of targeted consumers. CONCLUSION Procter Gamble was founded by William Procter and James Gamble. It deals with multiple products such as hair care products, personal care products including cosmetics. Millions and billions of customers uses PGà ¢Ã¢â€š ¬Ã¢â€ž ¢s products which satisfy their needs and demand. Procter and Gamble serves more than 180 countries and 6.5 million customers across the globe. One of the most important and efficient strategy of Procter Gamble was found to be its itemà ¢Ã¢â€š ¬Ã¢â€ž ¢s availability. Consumers get products easily and effortlessly when they are in need of a vaccine. The availability and accessibility of the specific products makes it brand brawny and hefty. This in turns makes customer loyalty towards the brand much tough and muscular with time and targeted customers start trusting the brand, and same is the case with Procter Gamble. Supply chain of the brand is as strong as it needs to be in order to result in a successful chain management. The company obser ves and takes action to bring up change and exploit the opportunity to meet consumerà ¢Ã¢â€š ¬Ã¢â€ž ¢s expectation at instant. Company takes change management as its one of the most crucial and unavoidable manner. Bibliography Favaro, K., 2013. Does PG Need Product Innovation or Strategic Innovation?. [Online] Available at: https://www.strategy-business.com/blog/Does-PG-Need-Product-Innovation-or-Strategic-Innovation?gko=b27ca [Accessed 12 February 2015]. Favaro, K., 2013. Does PG Need Product Innovation or Strategic Innovation?. 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